Direct Mail Marketing Columbia SC

What is Bulk Mailing?

Bulk mailing is still very popular in today’s age! To this day it remains one of the most effective means of advertising directly to the customer. They’re perfect for local businesses that want to let people know they’re around or reach out to new potential customers a bit further out. Bulk mailing is one way you can guarantee your offer at least garners some attention. Other marketing avenues like bulk emails are just not very effective. When you bulk email, you run the risk of being flagged by spam blockers.

Bulk mailing requires having a message or promotion in mind. You can personalize and stylize your offer just how you like it, a good bulk mailing company will be able to print anything at all that you want! Stand out and get attention amongst a pile of mail.


It is fair to be skeptical, but you should know that direct mailing is very effective. Online marketing is pretty effective, but the overwhelming majority of those ads are just ignored and even spited by people. People aren’t as opposed to bulk mail as it gives them something tangible they can actually hold on to and see. Bulk mail offers tend to be more local business focused as well, and people are more apt to support local businesses. It’s a great way to let the people in your community that you’re there and what you can offer them, people aren’t going to come to your store if they don’t even know you’re there! We love the use of direct mailing for your marketing campaign.

Picking Your Target Market

Identifying your target market is key. If you’re selling pregnancy supplies you don’t want to be sending out to men, just like if you’re selling yarn, you’re probably going to want to target more old people rather than young. Some business categories are going to have far broader target markets than others. Let’s compare grocery stores and a specialty motorcycle parts store. Your grocery store is going to have a very broad audience, say adults from 21-65, a pretty all-encompassing range. While your parts store may want to focus advertising on adult men over 45, far more specific, as this is way more of a specialty item.

It is important to know who you are marketing to. You must send your mailer to the appropriate markets to achieve a maximum return on investment with bulk mailing.

Mail Marketing Experts

We know marketing is difficult even today. However, you have many options to choose from. Some marketing avenues are just more powerful and effective than others. A lot of people even look forward to getting coupons and offers in the mail, a lot of people try out a place for the first time when they have a coupon to use for it, it’s a fantastic incentive. If you do it right, you can really draw a lot of people in from your local area, your most important client base. Don’t be hesitant when it comes to direct mailing. Direct mail marketing Columbia SC will help you every step of the way as you prepare and distribute your bulk mail marketing plan.