As an internet marketer it can be easy to forget that there is an entire audience that might want to use your site, your services or your products outside of the internet. This is an easy trap to fall into because it is convenient to just sit at your computer and conduct all of your business without ever leaving home, making phone calls, or talking to people face-to-face. Everyday more people are turning to the internet to make money so we will need other ways of finding customers as competition grows. Offline marketing is an excellent way for giving people an online resource that they can turn to. Your only job is to place your site’s link where it will catch their eyes. Following are several techniques to use to see fast results.
Ads strategically placed in magazines are effective. Many niche magazines have classifieds sections. Running an ad in these classified sections is fairly cheap. Be sure to place your ads in niche magazines and not newspapers, the reason is that if a magazine reader is reading, for instance, a bodybuilding magazine, then he is going to check out the ads if they are relevant to bodybuilding; on the flip side, a newspaper reader isn’t going to give the classifieds the time of day unless they are looking to buy something in particular like a car or some new furniture. This gives you incredibly targeted traffic that is looking specifically for products and services like yours. Many marketers make huge incomes only from magazine classified ads. Do you use public transportation regularly? Why not advertise your online business on your clothing or on the bag that you are carrying? This beats the price of other advertising source by a long shot. Most printing companies offer samples of their work in order for you to find out if you like their designs.
Use these free samples to design a t-shirt or bag for your business and then wear it out in the world a few times a week or carry the bag with you once in a while instead of your regular purse or backpack. People will be curious as to what the website is about that you have printed on your shirt or bag and may even visit the site right then and there from their cell phone.
Don’t forget to get some attractive business cards made and always have some on you. You never know who your next client might be; someone at work, or the next person you sit next to on a plane perhaps! The more people you talk to, the more likely it is that your business will increase. You can attract a surprising number of clients by simply being sociable! The same way you might distribute pens or keychains you can leave your business card in as many locations as you can think of. There are lots of ways to promote your business without using the internet. Remember: there are a lot of potential customers who don’t spend a lot of time online. It is a fact that if you blend offline marketing with your online business then there is no limit to where you can go.
