Traffic happens to be one of the most important elements of your online business, without which, it’s impossible to see any positive results. And the best way to get such traffic is to optimize your website for the search engines. Yet, even after learning this information, there are plenty of Internet marketers intent on fooling the search engines instead of appealing to them. When this happens, Google and other major search engines tend to ban websites using less ethical tactics.
Optimizing Your Site
Some webmasters aren’t aware that the things they’re doing could get them into so much strife with search engines. In each case, a lack of knowledge can be ascribed as the cause of such bad decisions. The best way to work with proper SEO is to know where you’re going wrong. This article will look at some of the SEO mistakes you should keep in mind when you’re optimizing your own site.
Keywords Usage
When attempting SEO, most webmasters starting out make the first mistake, which is to insert too many broad keywords into their writing. Keywords are necessary for SEO purposes, but if you just cram them into your text, the search engines won’t like this and they’ll give you a penalty because they’ll think you are spam. This will drop your site with the search engine rankings, and there goes all your traffic, too. Your traffic will become displeased as they’re more interested in the information they can read and that offers something they can use.
Internal Linking
The second mistake is ineffective internal linking. It’s difficult to control how other sites link to you, but you have total control when it comes to linking your internal pages. This will give you link juice, increase your ranking and get you targeted visitors. It is even common for internet marketers to overlook internal linking and focus more on sending the visitor off someplace else. Honestly, you probably won’t find another SEO technique that will give you such all around good results. And these aren’t short lived results. A perfect example of a good internal linking structure is Wikipedia; notice how they have all of these links that send you to a page with a similar topic?
An SEO mistake many webmasters make is choosing a poor title and writing a bad description, which can seriously damage your overall rankings. Search engines use the title and description to try and figure out which theme is predominant within your text content and then rank you accordingly. Search engines are no longer what they used to be a few years ago, which is why you need to give extra focus to these elements.
Above all, make sure your don’t use too much flash on your site if you do include images, and use ALT tags when necessary. If you can avoid committing the above blunders, you will avoid a ban and will get indexed higher than ever with the search engines.
